TODCON 2007 Agenda

Adobe Creative Suite 3 Web Premium is the first major release of the former Macromedia products under the Adobe name achieving a new level of integration across Photoshop, Illustrator, Dreamweaver, Fireworks and Flash. During this session, Greg will give you an overview of such workflow improvements as importing Photoshop files into Dreamweaver, Flash to Illustrator, prototyping in Fireworks, CSS layouts and Browser Compatibility features and other exciting enhancements.

In today's fast-paced work environments, it's essential to quickly prototype websites, rich internet applications, or device interfaces so you can get the client's approval and move into production as soon as possible. Come learn techniques for prototyping using Adobe Fireworks CS3.

How do you do top-notch design work while racing to meet skin-tight deadlines without a project plan? If you want to create great applications and still be quick to market, Robert Hoekman, Jr., can show you how to design at the speed of the web. Robert discusses the fastest, most effective design methods on the internet so you see how to blaze through requirements definition, bypass technical specifications, avoid user research, and become a design dictator, all on the way to creating usable, desirable applications at lightning speed. This inspired presentation will be sure to kick you into high gear with practical, real-world methods for staying at the top of your game, even when faced with the most extreme deadlines.

Learn how you can build dynamic tables with database management capabilities as filter, search, sort or navigation using Dreamweaver CS3 and the Adobe Dreamweaver Developer Toolbox. Create HTML forms to insert, update and delete database content and benefit from advanced form validation and error handling capabilities. This session will help you have a jump start in dynamic web development.

From groundbreaking integration with Adobe Photoshop CS3 and Illustrator CS3, to productivity enhancements such as a streamlined interface, new drawing tools, new components, improved video support and support for Actionscript 3, Adobe Flash Professional CS3 raises the bar for Flash Professionals. In this session, Greg Rewis gives you a first hand look at all the new features in a real workflow demonstration.

This will be a survey of the various ways one can create and manage menus on your sites. Fly out, drop down, sliding and gliding, and other approaches will be quickly described and brutally dissected. If you like bloody autopsies, this one will give you a thrill....

An introduction of the new Pages feature in Fireworks CS3 and Best practices for working with Hierarchical Layers.

Adobe Creative Suite 3 Web Premium is the first major release of the former Macromedia products under the Adobe name achieving a new level of integration across Photoshop, Illustrator, Dreamweaver, Fireworks and Flash. During this session, Greg will give you an overview of such workflow improvements as importing Photoshop files into Dreamweaver, Flash to Illustrator, prototyping in Fireworks, CSS layouts and Browser Compatibility features and other exciting enhancements.

Review the latest practices of the large mail domains like Yahoo, MSN, Gmail, and AOL. With the issue of spam becoming more and more unmanageable how do you make sure your message is read and how to keep your domain off the Blocked list. Examining the Yahoo - DomainKey issue and the drawbacks.

Learn step by step how to capture business leads, convert them to real projects and actually make a profit at the end. Neil Giarratana, President of Lucidus Corporation, will reveal his firm's process from the initial call through getting paid to "spec" the work to actual delivery of the project. Learn how to get out of unpaid consulting hell and into truly profitable projects.  More importantly, Neil will reveal the gotchas that will kill a web business so you don't get caught by them.

Learn how you can build dynamic tables with database management capabilities as filter, search, sort or navigation using Dreamweaver CS3 and the Adobe Dreamweaver Developer Toolbox. Create HTML forms to insert, update and delete database content and benefit from advanced form validation and error handling capabilities. This session will help you have a jump start in dynamic web development.

Are you a web designer who wants to make the jump to being a web developer? Can you code circles around XHTML, but the whole prospect of connecting your site to a database scares you? Then this session is for you. We will cover the bare-bones basics of creating a database-driven website. Topics will include selecting a database, what you need to know about database design, connecting to your database online, the pros and cons of the most popular web development languages (ColdFusion, PHP, ASP, and ASP.NET), what you need from a web host, and much more!

Database-driven sites are flexible and efficient—but how do you maintain them? The answer is to create an administrative site so your clients can view and modify database records as needed. Equally important is protecting the site from unauthorized access. This site covers all you'll need to know to manage your databases online, securely.

The old phrase “If you build it, they will come” does not ring true on the web. Unfortunately many businesses think that all they need to do to get millions of visitors to their site, is build the site itself.

Designing a web site and doing SEO should go hand in hand from day 1. If you’re tired of trying to keep up with all the publications, web sites, courses and opinions on Search Engine Optimization, this course is for you. We’ll cover the 5 tried and true steps on how to select keywords that your target audience is actually searching for, and then how to build pages focused on those keywords. I’ll cover the big “no nos” and show you how I increased one company’s web leads by over 300% in just a few months.

Adobe Creative Suite 3 Web Premium is the first major release of the former Macromedia products under the Adobe name achieving a new level of integration across Photoshop, Illustrator, Dreamweaver, Fireworks and Flash. During this session, Greg will give you an overview of such workflow improvements as importing Photoshop files into Dreamweaver, Flash to Illustrator, prototyping in Fireworks, CSS layouts and Browser Compatibility features and other exciting enhancements.

This session puts Flex 2 in context with alternative technologies for creating web-based user interfaces and web-based rich media applications. This session explains when to use Flex 2, and when other web development technologies would be the better choice and why. All web developers are constantly faced with decisions about which technologies to use to solve specific development challenges. Some times the decisions are clear cut. Other times it is either or. This session will look at how Flex 2 stacks up for different application decisions versus: HTML, CSS, Flash, JavaScript, AJAX, WPF/E, OpenLaszlo, Java, Quicktime, and Windows Media.

Learn how to leverage Dreamweaver’s database, bindings, and server behaviors panels to create ColdFusion documents without touching code. We will look at creating recordsets, displaying records on pages with drill-down interfaces and recordset paging, and creating update and insert pages. Beginning developers can learn to create basic web applications, while experienced developers can learn to shorten development time by reducing the time it takes to code basic tasks.

Learn how you can build dynamic tables with database management capabilities as filter, search, sort or navigation using Dreamweaver CS3 and the Adobe Dreamweaver Developer Toolbox. Create HTML forms to insert, update and delete database content and benefit from advanced form validation and error handling capabilities. This session will help you have a jump start in dynamic web development.

Learn to use DOM JavaScript coding to make all of your JavaScript solutions better! With DOM scripting and encapsulation of your JavaScript, you can convert old scripts into modern workhorses that make your development easier, functional and reusable.

Both Flex and ColdFusion are Adobe technologies. In launching Flex 2, Adobe provided provided a dot release of ColdFusion which includes both special data integration between Flex and ColdFusion, and which provided special authoring tools for creating Flex applications. This session will demonstrate this special integration and authoring features. A comparision evaluating the pros and cons of using ColdFusion Flash Forms versus using Flex 2 will also be provided.

ActionScript 3.0 goes beyond the scripting capabilities of previous versions of ActionScript. It is designed to facilitate the creation of highly complex applications with large data sets and object-oriented, reusable code bases. What does this mean for you? You have a new programming language to learn and many exciting new development possibilities to explore. This session will give you an introduction to ActionScript 3.0, ActionScript Virtual Machine 2, and the Flash 9 player. By learning this technology now, developers are setting them selves up to be at the forefront of Flash development in the future. In this session you will learn:

• What’s new in ActionScript 3.0
• Explore ActionScript 3.0 language and syntax
• Become familiar with Object-Orientated Programming in ActionScript 3.0
• Learn about the Flash 9 player improvement and compatibility with previous versions.
• See some sample ActionScript 3.0 classes.